![]() In the context of the COVID-19 pandemic, when marginalized people are disproportionately impacted by the public health crisis and are facing unprecedented housing, financial and job-related challenges, addressing discriminatory advertising is crucial, the commissions said. Preventing discriminatory advertising is important because it promotes equal access to job openings, apartment rentals and other opportunities by ensuring that all Canadians have a chance to be informed of these opportunities through advertisements, said the human rights commissions. Last January, Facebook publicly committed to addressing this issue, as urged by the commissions, by late 2020, through the adoption of changes that are consistent with similar changes that Facebook has made to deal with discriminatory advertising in the U.S. In June 2019, the human rights commissions alerted Facebook to its concerns regarding how advertisements on the social media platform may target and exclude individuals based on protected characteristics, in breach of federal and provincial human rights legislation. After minimal time you can write, send, talk. You can sign up - it s very simple and fast. Facebook is also monitoring for discriminatory advertising to stop such advertisements from running, as well as enabling all users to access via an Ad Library all Canadian advertisements for employment, housing and credit opportunities. welcome to facebook log in sign up - great social site around us. #WELCOME TO FACEBOOK CODE#3, Facebook is now employing certain safeguards to deter discriminatory advertising in Canada, including limiting advertisers from targeting ads that provide housing, employment and credit opportunities on the basis of age, gender, postal code or other detailed options that describe or apparently relate to characteristics protected under human rights legislation in Ontario or in Canada.įacebook has also committed to educating its advertisers regarding discriminatory advertising and is now obligating advertisers to self-declare that they do not conduct these types of discriminatory advertising. 7 letter addressed to Kevin Chan, global director and head of public policy, Canada of Facebook Canada Ltd.Įffective Dec. “Ensuring that available housing, employment and credit opportunities are advertised without discrimination and in line with human rights laws is imperative,” wrote Ena Chadha, chief commissioner of the Ontario commission, and Marie-Claude Landry, chief commissioner of the federal commission, in a Dec. The Canadian Human Rights Commission and the Ontario Human Rights Commission have expressed their approval of the news that Facebook is implementing and enforcing measures to protect users against the discriminatory targeting of advertisements relating to housing, employment and credit opportunities. ![]()
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